Marketing & Communications

Our client is on the hunt for a confident and imaginative Senior Performance/Digital Marketing Master to join their fun and fast moving team in the heart of Sydney’s CBD.    As the lifeblood of their performance channels you will be responsible for ideating, developing, implementing, and managing the overall digital marketing channels and assets.    You will identify the growth areas within their marketing stack and provide solid recommendations based on data-driven insights. Day to day you will be responsible for driving revenue to the business while confidently being able to talk to attribution and different data points outside of ad serving platforms.    The ideal candidate is a creative thinker, data-driven strategist, and an exceptional ad server, who can effectively manage multiple digital channels with ease.    They operate E-Commerce stores in Australia, NZ, the UK and the USA, with in-house development, creative and marketing teams.    Key Responsibilities: Manage all aspects of performance channels, including paid search, paid social and oversee our affiliate programs. Bonus points for SEO knowledge! Channel your marketing magic to develop and execute awe-inspiring digital marketing strategies that captivate hearts and minds. Conduct thorough market research and competitor analysis to identify target audiences, key trends, and industry best practices. Collaborate with cross-functional teams to ensure consistent brand messaging and a cohesive digital marketing approach across all channels. Set clear performance goals, track key performance indicators (KPIs), and provide regular reports on campaign performance, ROAS, and other relevant metrics. Optimise digital marketing campaigns through continuous testing, data analysis, and performance monitoring to maximise effectiveness and drive conversions. Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing innovations, and make recommendations for adoption as appropriate. Manage and allocate the digital marketing budget effectively, ensuring optimal utilisation of resources. Collaborate with external vendors, agencies, and partners to execute digital marketing campaigns and leverage their expertise when necessary. Ensure compliance with applicable legal and regulatory requirements, including data privacy and protection.    Key Skills you'll have: Proven work experience as a Digital Marketing Manager/ Performance Marketing Manager or similar role, with a successful track record of developing and implementing effective digital marketing strategies. Expertise in PPC advertising, social media marketing and SEO. Strong analytical skills with the ability to interpret data and derive actionable insights to optimise campaigns. Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google ads, Meta, tiktok… ect etc Solid understanding of web analytics, conversion tracking, and performance measurement. Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously. Exceptional communication and leadership skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. Up-to-date knowledge of the latest digital marketing trends, technologies, and best practices. Creative thinking and a strong problem-solving mindset.    This role is an onsite 5 days a week model based in Sydney CBD.       If you would like to hear more about this opportunity, please reach out to Kim@thedrivegroup.com.au    For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Our Financial Services client is seeking to add an SEM Specialist to their team, working very closely with the performance manager to execute and report on SEM, Social & Display channels.       Key Responsibilities; Develop & execute SEM Strategies to drive acquisition. Manage Budgets  Utilizing analytics and data to improve digital performance marketing strategies Collaborate with the wider internal team. Prepare and deliver key digital marketing reports Key Skills; 1-2 years Knowledge of Key SEM Channels - Google Adwords, Bing  & Display Marketing. Experience with Analytics tools - Google Analytics preference. Solid understanding of performance metrics & analytics Team player with excellent communication skills.    A Flexible working model is on offer, with 3 days in the office and 2days WFH, with lots of employee benefits too. This role is based in Norwest and you must hold full and unrestricted work rights in Australia. If you'd like to hear more about this position or see a full JD please reach out to Kim@thedrivegroup.com.au For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin: https://www.linkedin.com/company/thedrivegroup  TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.  We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!

Our fast growing eCommerce client is looking for a Senior Marketing Manager to drive the strategy and execute.    You will be responsible for delivering strategies that target all market segments from a digital perspective, you will be working on content creation and ideation to partnerships.   This is a hands-on role.    This is based in Sydney and will be onsite 5 days per week.    Key Responsibilities: Develop digital plans that support the overall business strategy. Create online campaigns to deliver brand awareness and revenue growth. Create and maintain a calendar of digital marketing strategies & social media content to support the broader S&M strategies. Work across content ideation and creation Drive partnerships. Ensure brand compliance across all online channels Liaise with third-party agencies. Key Skills you'll have: Possesses an understanding of the eCommerce landscape. Expertise in SEM, SOCIAL and SEO. Experience using analytics and reporting tools. Strong analytical skills with the ability to interpret data and derive actionable insights to optimise campaigns Expereince with Klaviyo Expereince setting up partnerships Excellent communication and stakeholder engagement. Ability to manage multiple tasks at once, with excellent time management Analytical/financial skills – revenue management, budgeting, reporting Excellent written and verbal presentation skills This role is based in Sydney and is onsite 5 days per week.    If you would like to hear more about this opportunity, please reach out to Kim@thedrivegroup.com.au    For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin: https://www.linkedin.com/company/thedrivegroup  TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.  We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!

We are seeking an experienced CRM Specialist to join our client's growing team.    The CRM Specialist will have hands-on experience developing across our client’s CRM platform. They will create personalised, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.   Key Responsibilities: Administer and configure Salesforce Marketing Cloud (SFMC), ensuring optimal performance and data integrity. Design and implement marketing automation campaigns, email campaigns, and customer journeys using SFMC, leveraging the various tools within Email Studio, including Content Builder, Automation Studio & Journey Builder.  Manage and maintain data hygiene, ensuring accurate and up-to-date customer information. Collaborate with cross-functional teams, including marketing, sales, and IT, to align CRM strategies with business objectives. Develop and maintain CRM-related reports, dashboards, and analytics to track performance and identify areas for improvement. Provide training and support to end-users on CRM systems and best practices. Stay up-to-date with the latest CRM trends, features, and best practices, recommending and implementing improvements as needed. Requirements: Minimum of 3 years of experience working with Salesforce Marketing Cloud (SFMC) and added bonus of Siebel experience. Good understanding of how Marketing Cloud Server-Side Scripting Languages (AMPscript, GTL, SSJS) could be used in Marketing Cloud. In-depth knowledge of HTML, JavaScript, CSS, and designing or developing custom API integrations is also expected. Strong understanding of marketing automation, email marketing, and customer journey management. Excellent problem-solving and analytical skills. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Ability to work in a fast-paced environment and manage multiple priorities. This role is based in Sydney and is a hybrid work model.    If you would like to hear more about this opportunity please send your CV to Kim@thedrivegroup.com.au       For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Our client is looking for a Digital Marketing Specialist, to join their team in a newly created role, the role with have a primary focus on content creation, and social media management.    You will support the Head of Marketing in planning and executing various digital marketing initiatives Key Responsibilities: Support the development of a multi-channel content strategy Audit existing content inventories and provide actionable recommendations Create/optimise website blog and landing content that is informed by SEO strategies/briefs Manage and grow social media profiles through content creation and community engagement. Ensure that all content aligns with brand guidelines and resonates with the target audience. Collaborate with internal/external marketing teams where required to ensure a cohesive and integrated approach across all channels. Provide regular reports that provide insights into digital marketing performance and provide actionable opportunities for improvement.    Key Skills You'll Have:   Proven 3 years + experience in a digital marketing role, with a focus on content creation and social media management. Excellent communication and collaboration skills Exceptional writing and editing skills with an ability to create compelling content Proficient knowledge of Google Analytics (GA4) Familiarity with digital marketing tools and platforms such as MailChimp, SEMrush, Meta Business Suite Analytical skills with the ability to interpret data and derive actionable insights Experience working within the legal industry is desirable, but not essential This role is based in Sydney and has a hybrid work model in place.    If you'd like to hear more about this opportunity and see a JD, please reach out to Kim@thedrivegroup.com.au       For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Our client, a leading direct-to-consumer apparel company, is looking for a Senior Ecommerce Manager to join their Ecommerce and Technology Team.    You will have experience in data-driven marketing, experimentation and e-commerce merchandising. This role will work closely with the marketing, design and engineering teams to see concepts through to execution.   This is a high-performance team who are on a mission to continue to drive the success of this impressive business.    Key Responsibilities: Stock Management Collaboration: Partner with the operations and demand planning team to analyse and report on previous stock sell-down, ensuring optimal inventory levels and minimising stockouts. Campaign Development and Execution: Collaborate closely with the creative and ad teams to plan and execute upcoming campaigns, focusing on merchandise assortment, user journey, and customer segmentation. Data-Driven Decision Making: Plan and develop A/B testing and use insights gained from past experiments to generate new testing ideas and continually enhance the online shopping experience. Digital Marketing Campaigns: Plan and execute digital marketing campaigns to drive traffic, increase conversion rates, and boost online sales. UI/UX: Landing page, PDP and digital campaign design and planning to assist in the development of core web metrics    Key Skills You'll have: You'll have a background in a direct-to-consumer environment, as an experienced Commerce Manager. Strong understanding and knowledge of the Shopify platform. Strong analytical skills, and experience making data-driven decisions. A good understanding of performance media channels. Understanding of user experience & behavioural analytics. Highly desired technical skills, across Google Analytics, Paid Media channels, Klaviyo.    This role is based in Sydney and is an onsite work model.    If you would like to hear more about this opportunity please send your CV to Kim@thedrivegroup.com.au       For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Our client is looking for a Performance Marketing Executive who will assist in managing Paid Social and Display Lead Generation channels, across their portfolio of brands.    You will help drive performance through the production of performance led digital creative and advanced optimisation tactics. This is a great role if you want to expand your knowledge in Social Media and Display marketing whilst building your experience in a large global enterprise. Responsibilities: Monitor campaign results and analyse key metrics within platforms and suggest changes that will optimize performance (mainly CPL) to drive improved profits. Track, report, and analyse website analytics across media channels initiatives and/or new media tests. Assist in the optimisation of all Social Media and Display channels within the levers in your control from structure, audience and creative maximise lead volume and CPLs, and stay within business KPIs. Support team to build out experimentation roadmap across platform and ad creative to improve brand performance and maximise ROI. Assist in the review of all platform tracking and collaborating with broader teams to ensure reporting pipelines are accurately measuring the performance.   Experience Required: Passion for social media marketing and understanding an audience’s motivation and behaviour to drive social content creation and advertising. 1-2 years experience in a similar role.  Demonstrable passion for performance marketing best practices and has experience in social media business tools and/or programmatic display. Excellent communication, attitude and willingness to learn. This will be a flexy hybrid working model, with 3 days in the office based in Norwest.   For this opportunity, you must have Australian PR or Australian Citizenship. The company have great perks and benefits to offer, which we can send across with a full JD - if you would like to hear more.   Please send your CV to Kim@thedrivegroup.com.au

Our client is a privately owned real estate and investment company with a global presence, who are looking for a Digital Marketing Manager as they continue on their growth trajectory.    This role is very much a hands on, across both strategy and execution, and you'll ideally have a background in residential real estate.    Key Responsibilities:    Develop and deliver on the overall Marketing strategy. Create purposeful and engaging content for key target audiences; including writing copy, designing creative assets, and executing content strategies. Generate leads from all avenues (Google AdWords, Social Media, etc.) for sales.stak Increase brand awareness and actively pursue opportunities to positively influence business outcomes. Develop analytics and reporting to measure the performance of Marketing activities and provide recommendations. Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events to support property sales and brand awareness. Manage external agencies & relationships including digital & media agencies, publishers, public relations, etc. Competitor analysis and market research    Key Skills You'll Have:    A Bachelor’s or Master’s degree in Marketing or Communications is favourable. 3+ Years of expereince, in a marketing position within the real estate industry. A strong understanding of digital marketing, social media and the content requirements for these channels. Ability to perform multiple efforts in a fast-paced, challenging & high growth environment Proven track record of developing and executing successful marketing campaigns with ROI on sales. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.    This role is based in Sydney and is an onsite work model.    If you would like to hear more about this opportunity please send your CV to Kim@thedrivegroup.com.au       For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!