Conversion Rate Optimisation Lead

We are looking for a highly experienced and hands-on CRO Lead for our eCommerce client to lead their Conversion rate initiatives, focusing on maximising conversion rates across web and email.
  
The ideal candidate will bring extensive experience in e-commerce and a deep understanding of email marketing optimisation, particularly with Klaviyo, with a focus on working closely with the tech lead to implement optimisation changes.
  
As the CRO Lead, you will develop and execute strategies to enhance user experience, improve conversion rates, and drive business growth. You must be both creative and data-driven and able to take ownership of the CRO process from analysis through implementation.
  
Key Responsibilities:
  
CRO Strategy:

• Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals.
• Identify key opportunities for conversion rate improvements across all digital and email channels.

Hands-On Optimisation:

• Conduct in-depth analyses of user behaviour, website performance, and conversion metrics.
• Design, implement, and analyse A/B and multivariate tests to optimise conversion funnels.
• Focus on continually improving email flows, particularly using Klaviyo, to enhance user engagement and conversion rates.

Email Flow Management:

• Develop, implement, and optimise email marketing strategies and flows using Klaviyo.
• Innovate and refine email flows to maximise engagement and conversions, leveraging segmentation, personalisation, and automation techniques.  

Collaboration & Implementation:

• Work closely with the tech lead to implement CRO and email marketing optimisations, ensuring seamless execution of changes.
• Clearly communicate findings and recommendations to stakeholders, providing actionable insights based on data analysis.  

Data-Driven Approach:

• Utilise data analytics tools to monitor, measure, and report on CRO performance.
• Implement and manage CRO tools such as Hotjar and Optimizely to gain insights into user behaviour and identify areas for improvement.
• Regularly conduct user testing and analysis to refine strategies and drive continuous improvement.  

Industry Knowledge:

• Stay current with the latest CRO and email marketing trends, tools, and best practices.
• Conduct competitive analysis to identify new opportunities for differentiation and optimisation. 

Key Skills:

• 4+ years of proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behaviour, and email marketing.
• Hands-on experience with Klaviyo and a strong track record of improving email flow performance.
• Proficiency in A/B testing, multivariate testing, and data analytics.
• Strong understanding of CRO tools like Hotjar, Optimizely, Google Analytics, and similar platforms.
• Hands-on experience implementing experiments in a Shopify environment.
• Creative and innovative approach to continually improving email flows and user experiences.
• Highly motivated and self-driven, with a passion for enhancing user experience and driving business results.
• Strong ability to work independently while collaborating effectively with cross-functional teams. 

This role is based in Sydney and operates on a 5-day onsite work model.
  
If you would like to hear more about this opportunity, please send your CV to Marketing@thedrivegroup.com.au
  
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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.
  
We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.
  
If you have the right skills and attitude we would love to hear from you!