Job description
Our client is looking for a CRO specialist, where you'll be leverage analytics, qualitative research, optimisation tools and digital best practices to influence the digital strategy.
You'll have a passion for digital optimisation, and you are ready to make a real impact.
Some of what you'll be doing;
You'll have a passion for digital optimisation, and you are ready to make a real impact.
Some of what you'll be doing;
- Utilise data to spark new ideas for optimising the customer experience
- Assisting in driving the strategy for the CRO Program.
- Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant squads.
- Build a list of backlog to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting.
- Work together with your squad and stakeholders to execute testing and targeting using Adobe Target, or a similar tool to optimise the conversion funnels.
- Continual evaluation and improvement of the effectiveness of campaigns through KPI focused analysis.
- Work closely with the Analytics, Personalisation, and the Design team to get insights, give leanings input for campaigns, wireframes, prototype and user interface.
- Sound knowledge of digital channel optimisation tools and technologies - Adobe Target, Optimize, Optimizely, Oracle Maxymiser, VWO.
- Knowledge of best practices in digital channel development and digital marketing
- At least 3 years of CRO or digital optimisation experience working across client and/or agency side.
- Data driven background, with an understanding of web analytics tools to analyse the customer journey and identify opportunities for improvement (Adobe Analytics and/or Google Analytics) .
- Understanding of HTML, CSS, JavaScript, and responsive web.
- Understanding of SEO & principles.