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CRO Specialist

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CRO Specialist

Contract type: Permanent
Location: Sydney
Industry: Marketing & Communications
Reference: KBcros

Job description

Our client is looking for a CRO specialist, where you'll be leverage analytics, qualitative research, optimisation tools and digital best practices to influence the digital strategy.

You'll have a passion for digital optimisation, and you are ready to make a real impact.
Some of what you'll be doing;
  • Utilise data to spark new ideas for optimising the customer experience
  • Assisting in driving the strategy for the CRO Program.
  • Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant squads.
  • Build a list of backlog to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting.
  • Work together with your squad and stakeholders to execute testing and targeting using Adobe Target, or a similar tool to optimise the conversion funnels.
  • Continual evaluation and improvement of the effectiveness of campaigns through KPI focused analysis.
  • Work closely with the Analytics, Personalisation, and the Design team to get insights, give leanings input for campaigns, wireframes, prototype and user interface.

Key Skills you'll need;
  • Sound knowledge of digital channel optimisation tools and technologies - Adobe Target, Optimize, Optimizely, Oracle Maxymiser, VWO. 
  • Knowledge of best practices in digital channel development and digital marketing
  • At least 3 years of CRO or digital optimisation experience working across client and/or agency side.
  • Data driven background, with an understanding of web analytics tools to analyse the customer journey and identify opportunities for improvement (Adobe Analytics and/or Google Analytics) .
  • Understanding of HTML, CSS, JavaScript, and responsive web.
  • Understanding of SEO & principles.

If you'd like to hear more about this opportunity, please send your CV to

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