Demand Generation Lead

Our client a scaling B2B SaaS company are looking for a Demand Generation Lead to join their rapidly growing company.
You'll have previous experience working in a B2B SaaS environment and will be able to come in and hit the ground running, on the executional side with a view then to build out a team overtime.
  
Key Responsibilities: 

• Execute a demand generation strategy to drive awareness, traffic and leads to meet targets.  
• Test and optimize marketing campaigns across multiple channels (PPC, video, webinars, social media, display, retargeting)
• Thinking analytically and creatively to build data-driven campaigns that grow pipeline and exceed growth targets while not compromising on brand and storytelling.
• Define and measure demand generation metrics. You’ll be reporting on key metrics such as website traffic, demo requests, lead to close conversion, pipeline value, revenue, and CAC.
• Manage budgets to ensure ROI for channels.

Experience:

• 5+ years of B2B demand generation experience in SaaS
• Experience implementing demand generation marketing programs.
• Data Driven and analytical mindset
• Experience with Hubspot Marketing Hub and CRM highly regarded

If you would like to hear more about this position, or see a full JD please reach out to Kim@thedrivegroup.com.au
 
 
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