Our client is looking for a Digital Marketing Specialist who will assist in managing Paid Social and Display Lead Generation channels, across their portfolio of brands.
You will help drive performance through the production of performance led digital creative and advanced optimisation tactics. This is a great role if you want to expand your knowledge in Social Media and Display marketing whilst building your experience in a large global enterprise.
- Monitor campaign results and analyse key metrics within platforms and suggest changes that will optimize performance (mainly CPL) to drive improved profits.
- Track, report, and analyse website analytics across media channels initiatives and/or new media tests.
- Assist in the optimisation of all Social Media and Display channels within the levers in your control from structure, audience and creative maximise lead volume and CPLs, and stay within business KPIs.
- Support team to build out experimentation roadmap across platform and ad creative to improve brand performance and maximise ROI.
- Assist in the review of all platform tracking and collaborating with broader teams to ensure reporting pipelines are accurately measuring the performance.
- Passion for social media marketing and understanding an audience’s motivation and behaviour to drive social content creation and advertising.
- 1-2 years experience in a similar role.
- Demonstrable passion for performance marketing best practices and has experience in social media business tools and/or programmatic display.
- Excellent communication, attitude and willingness to learn.
The company have great perks and benefits to offer, which we can send across with a full JD - if you are interested.
Please send your CV to Kim@thedrivegroup.com.au