Growth Marketing Lead

Our client is a rapidly growing product-led SaaS startup. The team is passionate about creating products that solve real problems for our users, and they are looking for a dynamic Growth Marketing Lead to join them as their first marketing hire.
 
As the Growth Marketing Lead, you will play a critical role in driving user acquisition, engagement, and retention. You will be responsible for developing and executing full-funnel marketing strategies, with an initial focus on top-of-funnel activities. This role requires a blend of creativity, analytical thinking, and technical proficiency to optimise our marketing efforts and fuel our growth.
 
Key Responsibilities:
Top-of-Funnel Focus:

• Develop and execute strategies to drive awareness and attract new users through content marketing, SEO, social media, paid advertising, and other channels.
• Create and manage high-quality content that resonates with our target audience, including blog posts, videos, webinars, and more.
• Optimise our website and landing pages for SEO to increase organic traffic and improve search engine rankings.
• Design and implement paid acquisition campaigns across various platforms (Google Ads, LinkedIn, Facebook, etc.) to drive targeted traffic.

Full-Funnel Marketing:

• Develop and execute comprehensive full-funnel marketing strategies to guide potential customers from awareness to conversion and retention.
• Collaborate with the product, sales, and customer success teams to align marketing efforts with product launches, updates, and customer feedback.
• Utilise data and analytics to track performance across the funnel, identify areas for improvement, and optimise campaigns for better results.
• Implement and manage marketing automation tools and CRM systems to nurture leads and drive engagement.

Technical Proficiency:

• Leverage technical skills to manage and optimise marketing technology stack, including CRM, marketing automation, analytics tools, and more.
• Analyse data from various sources (Google Analytics, HubSpot, etc.) to generate insights and inform decision-making.
• Perform A/B testing and experimentation to identify the most effective strategies and tactics.
• Collaborate with the product and engineering teams to ensure seamless integration between marketing campaigns and product features.

 
Key Skills You'll have:

• 3-5 years of experience in growth marketing, preferably within a Product-led SaaS Startup.
• Proven track record of developing and executing successful top-of-funnel and full-funnel marketing strategies.
• Strong understanding of digital marketing channels, including SEO, content marketing, social media, and paid advertising.
• Technical proficiency with marketing technology tools (CRM, marketing automation, analytics, etc.).
• Excellent analytical skills and experience with data-driven decision-making.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with excellent written and verbal communication skills.
• Collaborative team player with a positive attitude and a passion for growth.

 
This role is based in Melbourne and operates a Hybrid work model.
 
If you would like to hear more about this role, please send your CV to Marketing@thedrivegroup.com
 
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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.
 
We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.
 
If you have the right skills and attitude we would love to hear from you!