Digital Optimisation Specialist

Our client is looking for a Digital Optimisation Specialist, where you'll be leverage analytics, qualitative research, optimisation tools and digital best practices to influence the digital strategy.

You'll have a passion for digital optimisation, and you are ready to make a real impact.
  
Some of what you'll be doing;

• Utilise data to spark new ideas for optimising the customer experience
• Assisting in driving the strategy for the CRO Program.
• Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant squads.
• Build a list of backlog to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting.
• Work together with your squad and stakeholders to execute testing and targeting using Adobe Target, or a similar tool to optimise the conversion funnels.
• Continual evaluation and improvement of the effectiveness of campaigns through KPI focused analysis.
• Work closely with the Analytics, Personalisation, and the Design team to get insights, give leanings input for campaigns, wireframes, prototype and user interface.
  
  

Key Skills you'll need;

• Sound knowledge of digital channel optimisation tools and technologies - Adobe Target, Optimize, Optimizely, Oracle Maxymiser, VWO. 
• Knowledge of best practices in digital channel development and digital marketing
• At least 3 years of CRO or digital optimisation experience working across client and/or agency side.
• Data driven background, with an understanding of web analytics tools to analyse the customer journey and identify opportunities for improvement (Adobe Analytics and/or Google Analytics) .
• Understanding of HTML, CSS, JavaScript, and responsive web.
• Understanding of SEO & principles.
  
  

If you'd like to hear more about this opportunity, please send your CV to Kim@thedrivegroup.com.au
  
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We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you!