Marketing & Communications

Are you a Creative Performance Manager? We have an opening to join our client's recently formed Marketing Operations team. You will play a key role in ensuring they get the best performance from their creative assets across all digital channels. Key Responsibilities: Analyse creative performance across digital channels, identifying trends and opportunities for improvement. Deliver data-driven insights and recommendations to the wider team, driving impactful and efficient strategies. Collaborate with digital, marketing communications, and analytics teams to develop creative roadmaps that boost business performance. Lead ideation sessions and create clear briefs for creative projects, overseeing end-to-end production and optimization of assets. Optimise workflows and processes to streamline creative development and marketing operations. What We're Looking For: Strong understanding of digital marketing channels and creative asset development. Analytical mindset with the ability to interpret data and make strategic decisions. Initiative and creative thinking with an entrepreneurial approach. Excellent project management and organisational skills. Experience in creative performance analysis and optimisation is highly desirable. Location: Bella Vista  Work Model: Hybrid – 3 days onsite per week Interested? If you're ready to bring your creativity, data skills, and strategic thinking to a dynamic marketing team, we want to hear from you! How to Apply: Send your resume and cover letter to Marketing@thedrivegroup.com.au    For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Position Overview:  Our E-Commerce client seeks an E-Commerce Manager - Marketplace to lead their digital trade operations across various online marketplaces, including Amazon, TikTok Shop, John Lewis, The Iconic, and others. In this role, you will optimise product listings, drive sales, and expand the marketplace presence. Key Responsibilities: Marketplace Management: Oversee operations on Amazon, TikTok Shop, John Lewis, and other platforms, focusing on inventory, pricing, and promotions. Performance Optimisation: Analyse data to identify sales opportunities and enhance customer satisfaction. Develop strategies to improve product visibility and drive growth. Vendor Relations: Manage relationships with marketplace vendors, negotiate terms, and oversee budgets and sales forecasts. Marketing & Advertising: Collaborate with marketing teams to create and execute promotional strategies, manage paid ad campaigns, and analyse performance metrics. Cross-Functional Collaboration: Coordinate with internal teams (marketing, sales, customer service) to align strategies and ensure smooth operations. Data Analysis: Monitor performance metrics and produce reports to guide strategic decisions and improve ROI. Your Impact: Enhanced operational efficiency and increased sales. Improved product visibility and conversion rates. Effective strategic planning and actionable insights. Higher ROI from marketing investments and increased brand awareness. Expanded client base and improved customer satisfaction. Essential Skills and Qualifications: Expertise in Amazon Seller Central and other e-commerce platforms. Proven experience with TikTok paid advertising and digital marketing. Strong analytical and problem-solving skills. Excellent communication, organisational, and multitasking abilities. Proficiency in MS Office, especially Excel. This role is perfect for an individual with a deep understanding of e-commerce platforms, strong analytical skills, and the ability to manage multiple tasks effectively. If you would like to hear more about this opportunity, please send your CV to Marketing@thedrivegroup.com.au    For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

Full Job Description: We are looking for an SEO Specialist to join our digital agency client's team, you will be working across a range of clients in the e-commerce space. Key Responsibilities: Work closely with clients to establish their SEO roadmap. Utilise customer data to continuously improve SEO, direct traffic to relevant pages, and make recommendations on website content. Identify SEO problems or inhibiting factors, diagnose the root causes, and devise effective interventions. Create dashboards to report on performance, drive action, and present findings to management. Conduct on-page and off-page optimisation, including website structure, technical SEO, keyword analysis, meta tags, titles, submissions, traffic analysis, and rank optimisation. Leverage competitor research to identify gaps and areas of focus. Build organic traffic and improve search engine result pages (SERPs). Develop and implement strategies to increase website traffic through organic search listings without risking blacklisting. Develop and implement an on-page keyword strategy and headline strategy. Skills You Will Have: 2-3 years of experience in an SEO role. Experience working directly with retail brands. In-depth knowledge of current SEO tools and practices. Experience in developing and presenting strategies to key stakeholders and tailoring communication to the audience’s level of understanding. Excellent written and verbal communication skills. High energy, outgoing, and motivated with a can-do attitude. If you would like to hear more about this opportunity, please send your CV to Marketing@thedrivegroup.com.au For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin: https://www.linkedin.com/company/thedrivegroup TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry. We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!

We are looking for a highly experienced and hands-on CRO Lead for our eCommerce client to lead their Conversion rate initiatives, focusing on maximising conversion rates across web and email.    The ideal candidate will bring extensive experience in e-commerce and a deep understanding of email marketing optimisation, particularly with Klaviyo, with a focus on working closely with the tech lead to implement optimisation changes.    As the CRO Lead, you will develop and execute strategies to enhance user experience, improve conversion rates, and drive business growth. You must be both creative and data-driven and able to take ownership of the CRO process from analysis through implementation.    Key Responsibilities:    CRO Strategy: Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals. Identify key opportunities for conversion rate improvements across all digital and email channels. Hands-On Optimisation: Conduct in-depth analyses of user behaviour, website performance, and conversion metrics. Design, implement, and analyse A/B and multivariate tests to optimise conversion funnels. Focus on continually improving email flows, particularly using Klaviyo, to enhance user engagement and conversion rates. Email Flow Management: Develop, implement, and optimise email marketing strategies and flows using Klaviyo. Innovate and refine email flows to maximise engagement and conversions, leveraging segmentation, personalisation, and automation techniques.   Collaboration & Implementation: Work closely with the tech lead to implement CRO and email marketing optimisations, ensuring seamless execution of changes. Clearly communicate findings and recommendations to stakeholders, providing actionable insights based on data analysis.   Data-Driven Approach: Utilise data analytics tools to monitor, measure, and report on CRO performance. Implement and manage CRO tools such as Hotjar and Optimizely to gain insights into user behaviour and identify areas for improvement. Regularly conduct user testing and analysis to refine strategies and drive continuous improvement.   Industry Knowledge: Stay current with the latest CRO and email marketing trends, tools, and best practices. Conduct competitive analysis to identify new opportunities for differentiation and optimisation.  Key Skills: 4+ years of proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behaviour, and email marketing. Hands-on experience with Klaviyo and a strong track record of improving email flow performance. Proficiency in A/B testing, multivariate testing, and data analytics. Strong understanding of CRO tools like Hotjar, Optimizely, Google Analytics, and similar platforms. Hands-on experience implementing experiments in a Shopify environment. Creative and innovative approach to continually improving email flows and user experiences. Highly motivated and self-driven, with a passion for enhancing user experience and driving business results. Strong ability to work independently while collaborating effectively with cross-functional teams.  This role is based in Sydney and operates on a 5-day onsite work model.    If you would like to hear more about this opportunity, please send your CV to Marketing@thedrivegroup.com.au    For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!

We are looking for a highly experienced and hands-on Senior Digital Optimisation Manager for our eCommerce client to lead their CRO initiatives, focusing on maximising conversion rates across web & email.    The ideal candidate will bring extensive experience in e-commerce and a deep understanding of email marketing optimisation, particularly with Klaviyo, with a focus on working closely with the tech lead to implement optimisation changes.    As the Senior Digital Optimisation Manager, you will develop and execute strategies to enhance user experience, improve conversion rates, and drive business growth. You must be both creative and data-driven and able to take ownership of the CRO process from analysis through implementation.    Key Responsibilities:    Strategic Leadership: Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals. Identify key opportunities for conversion rate improvements across all digital and email channels.  Hands-On Optimisation: Conduct in-depth analyses of user behaviour, website performance, and conversion metrics. Design, implement, and analyse A/B and multivariate tests to optimise conversion funnels. Focus on continually improving email flows, particularly using Klaviyo, to enhance user engagement and conversion rates.   Email Flow Management: Develop, implement, and optimise email marketing strategies and flows using Klaviyo. Innovate and refine every email flow to maximise engagement and conversions, leveraging segmentation, personalisation, and automation techniques. Collaboration & Implementation: Work closely with the tech lead to implement CRO and email marketing optimisations, ensuring seamless execution of changes. Clearly communicate findings and recommendations to stakeholders, providing actionable insights based on data analysis. Data-Driven Approach: Utilise data analytics tools to monitor, measure, and report on CRO performance. Implement and manage CRO tools such as Hotjar and Optimizely to gain insights into user behaviour and identify areas for improvement. Regularly conduct user testing and analysis to refine strategies and drive continuous improvement. Industry Knowledge: Stay current with the latest CRO and email marketing trends, tools, and best practices. Conduct competitive analysis to identify new opportunities for differentiation and optimisation. Key Skills you'll have: Minimum 7 years of experience in conversion rate optimisation, with at least 5 years in a senior CRO role. Proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behaviour, and email marketing. Hands-on experience with Klaviyo and a strong track record of improving email flow performance. Proficiency in A/B testing, multivariate testing, and data analytics. Strong understanding of CRO tools like Hotjar, Optimizely, Google Analytics, and similar platforms. Creative and innovative approach to continually improving email flows and user experiences. Excellent communication and presentation skills, with the ability to clearly convey complex concepts to non-technical stakeholders. Highly motivated and self-driven, with a passion for enhancing user experience and driving business results. Strong ability to work independently while collaborating effectively with cross-functional teams. Experience in fast-paced e-commerce or digital marketing environments.  This role is based in Sydney and operates an onsite 5-day work model.    If you would like to hear more about this opportunity, please send your CV to Marketing@thedrivegroup.com.au       For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:    https://www.linkedin.com/company/thedrivegroup    TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.    We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.    If you have the right skills and attitude we would love to hear from you!