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Digital Analytics Specialist - Adobe / Google / Implementation

Job Title: Digital Analytics Specialist - Adobe / Google / Implementation
Contract Type: Contract
Location: Sydney
REF: 2584409
Job Published: over 2 years ago

Job Description

Digital Analytics Specialist - Contract - 6 months +
We are looking for a Digital Analytics Specialist to work with a well known Australian brand. You will be working with the team to better define and understand their customers and what is important to them. They are constantly looking to measure, analyse and provide recommendations which add commercial value and influence their business decisions with the customer in mind.
What you will be doing
  • Implementation of digital analytics solutions and tag management, primarily using Adobe and Google products
  • Design and implement tagging strategies to measure performance across our portfolio of online properties
  • Work closely with the UX and technology teams to design and implement tag specifications for new product features and enhancements to websites
  • Work with digital marketing teams to understand tracking requirements and implement tags for 3rd party media platforms used for search, display, social and affiliate channels
  • Identify, diagnose and troubleshoot data quality and site tagging issues
  • Ongoing management and configuration of Adobe Analytics and Google Analytics implementations
  • Manage multiple projects simultaneously across different brands in a fast paced environment
What you bring to the table
  • 3+ years hands on experience working with web analytics implementations
  • Strong experience working with Tag Management software (e.g. Adobe DTM, Google Tag Manager, Tealium, Ensighten) and data layers
  • In-depth product knowledge of Adobe Analytics and Google Analytics data collection and administration
  • In-depth knowledge of DTM tagging including implementation solution design
  • In-depth knowledge of Adobe Analytics report suite configuration, processing rules and classifications
  • Experience with web programming languages such as HTML, JavaScript and other frameworks like jQuery especially as it relates to coding analytics tags
  • Experience implementing web analytics solutions for single page architecture websites
  • Experience implementing 3rd party media tags such as DoubleClick, Adwords, Facebook, Rakuten or similar platforms
  • Experience implementing enhanced e-commerce for google analytics desirable
  • Ability to QA and troubleshoot data quality and tagging issues using appropriate diagnostic tools such as chrome developer tools, charles proxy, fiddler etc
  • Ability to translate business problems into actionable metrics
This is a great role for a passionate digital specialist who is passionate about analytics and really wants to make a difference. You will be joining a passionate digital analytics team working across several well-known brands. Immediate need

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