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Digital Marketing Manager / Digital Strategist - Big Data Company

Job Title: Digital Marketing Manager / Digital Strategist - Big Data Company
Contract Type: Permanent
Location: Sydney
Salary: 130000
REF: 2803201
Job Published: 9 months ago

Job Description

Marketing Manager | Digital Strategist
We are working with a global leader in behavioural analytics and due to another period of growth, they are looking for a passionate Marketing / Strategist to join their team. Located in brand new offices in the CBD you will be joining a world-class team on a world-class platform.
The Role
As the Marketing/Digital Strategist you will have a wide knowledge of digital content delivery platforms. You will be able to excel at out-of-the-box thinking and will be creative yet methodical in your approach at reaching specific market targets by using different digital mediums.
You will understand people and how they interact with digital media, know what’s hot in the digital world before anyone else does and closely follow trends related to how consumers are accessing information.
You will be highly skilled at brainstorming, deadline driven, organized and detail-obsessed, have excellent interpersonal and communication skills and will be passionate about customer success and their experience.
What you will be doing:
  • Act as the primary marketing lead, understanding client challenges and delivering innovative digital marketing solutions, including:
    • Ideation, scoping and execution of best-in-class digital, marketing and customer experience initiatives.
    • In-depth analysis using core marketing metrics to measure, inform and optimise marketing campaigns
    • Presentation of ideas, proposals, and findings direct to clients.
    • Amplification of the companies products and services within their business or organisation.
  • Design and implement marketing strategies aligned with client business objectives targets
  • Collaborate with the Data Science team to leverage research insights to create best-in-class digital & marketing approaches
  • Support Account Management in driving the companies Customer Success Program, including;
    • Setting specific marketing goals and KPIs
    • Ensuring platform enablement and expertise
    • Designing and running client research and marketing workshops
  • Become a platform specialist, and be a primary point of contact helping to amplify the companies products and services.
  • Work closely with the Product team to enhance the product roadmap based on customer requirements and feedback.
  • Create project documentation and work with PM tools including Jira and Trello to ensure projects are well defined and on track.
What you will bring to the role:
  • Passionate about generating new digital strategies with an unwavering pursuit for excellence
  • Proven work experience as a Marketing strategist, Digital Strategist or Marketing manager
  • Well-founded knowledge of marketing analytics, demonstrated through an ability to interpret data, compile and present findings to varying audiences.
  • A warm approach to clients without the fear to propose alternate thinking or challenge their approach to data and marketing
  • Demonstrated experience with data-driven marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of Martech, CRM, BI and CMS technologies
  • Familiarity with SEO/SEM and Web Analytics (Google, Adobe etc)
  • Understanding of web design, UX and creative services
  • Excellent verbal and written communication skills
  • Have team leader or management experience
  • Experience with PM tools including Jira and Trello
  • Have experience or interest in start-up environments  
In return you will be working with a world class team who build products and services to some of the world's most prestigious brands, operating in industries such as; Retail, Education, Transport, Hospitality, Sport / Recreation, Govt! This is a rare opportunity to join a well established big data product company who have received numerous awards and are now in a position to take on a passionate Marketing/Digital Strategist. Great career progression and package on offer for the right candidate. Immediate Need!

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