Banner Default Image

B2B Marketing Specialist

Back to Job Board

B2B Marketing Specialist

Contract type: Permanent
Location: Sydney
Industry: Marketing & Communications
Reference: KBMS
Contact name: Kim

Job description

Our client is a rapidly growing global B2B Software company with a huge growth trajectory, currently, they have a small presence in Australia, and the role will primarily service the APAC Region.
All though the role is remote you will be a great team player to collaborate with the team, and understand how to support different markets in the APAC region to drive more leads and possess experience with SEO optimization and SEA Campaigns.
Key Responsibilities:

  • Understand the algorithm of APAC key search engine platforms, including Google, Baidu, Yahoo Naver etc.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization with tools such as SEMrush, Bombora, and GA4.
  • Research and implement search engine optimization
  • recommendations.
  • Research and analyse competitor advertising links.
  • Work with editorial and marketing teams to drive SEO in content creation.
  • Recommend changes to website UX, content, linking and other factors to improve SEO positions for target keywords in the local markets.
  • Execute tests, collect, and analyse data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Key Skills You'll Have:
  • 3 years + experience in B2B SEM marketing. 
  • Experience in APAC key countries with SEO content optimization projects, with excellent proofing skills.
  • Experience in the enterprise software/SAAS industry.
  • A deep understanding of cultural nuances and preferences in APAC geo-locales.
  • Ability to work collaboratively and adapt to changing project requirements.
  • Self-motivated, well-organized, detailed-oriented, problem solver able to manage multiple projects and meet assigned deadlines and targets all this in a fast-paced environment.
This role is based in Australia, and is fully remote, if based in Sydney there is access to an office. You must have full working rights in Australia for this role.
If you'd like to hear more about this opportunity please reach out to
For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:
TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.
We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.
If you have the right skills and attitude we would love to hear from you!

Get similar jobs by email