Performance Marketing Manager

We are seeking a highly motivated and experienced Performance Marketing Manager to join our Digital Agency client. As a Performance Marketing Manager, you will be responsible for developing and executing successful SEM and social advertising campaigns that drive high-quality traffic and conversions.


Key Responsibilities:

• Develop and execute paid search campaigns across search engines (Google, Bing, etc.) and social media platforms (Facebook, Instagram, etc.) to meet business objectives and KPIs.
• Manage and optimize the performance of SEM and social campaigns on an ongoing basis, including bidding, targeting, ad copy, and landing pages to maximize ROI.
• Analyze and report on campaign performance to senior leadership and stakeholders, using data-driven insights to drive continuous improvement.
• Collaborate with cross-functional teams, including creative, content, and product teams, to ensure seamless execution of campaigns and ensure brand consistency.
• Stay up-to-date with the latest trends and best practices in SEM and social advertising, and identify new opportunities for growth and optimization.

Key Skills:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 3+ years of experience in performance marketing, with a focus on SEM and social advertising - Ideally in an Agency.
• Strong analytical skills and experience using data to inform decision-making.
• Demonstrated track record of managing successful SEM and social campaigns that drive results.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Strong project management skills and ability to prioritize and manage multiple projects simultaneously.
• Experience with ad platforms such as Google Ads, Facebook Ads Manager, etc.

If you are a results-driven marketer who is passionate about SEM and social advertising and is looking to take the next step in your career, we would love to hear from you reach out to Kim@thedrivegroup.com.au
 
This role is based in Sydney, with 1/2 days in the office.
  
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