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Content Marketing Specialist

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Content Marketing Specialist

Contract type: Permanent
Location: Sydney
Industry: Marketing & Communications
Reference: KBCM

Job description

Our client is looking for a Digital marketing Specialist, to join their team in a newly created role, the role with have a primary focus on content creation, and social media management.
  
You will support the Head of Marketing in planning and executing various digital marketing initiatives

Key Responsibilities:
  • Support the development of a multi-channel content strategy
  • Audit existing content inventories and provide actionable recommendations
  • Create/optimise website blog and landing content that is informed by SEO strategies/briefs
  • Manage and grow social media profiles through content creation and community engagement.
  • Ensure that all content aligns with brand guidelines and resonates with the target audience.
  • Collaborate with internal/external marketing teams where required to ensure a cohesive and integrated approach across all channels.
  • Provide regular reports that provide insights into digital marketing performance and provide actionable opportunities for improvement.
  
Key Skills You'll Have:  
  • Proven 3 years + experience in a digital marketing role, with a focus on content creation and social media management.
  • Excellent communication and collaboration skills
  • Exceptional writing and editing skills with an ability to create compelling content
  • Proficient knowledge of Google Analytics (GA4)
  • Familiarity with digital marketing tools and platforms such as MailChimp, SEMrush, Meta Business Suite
  • Analytical skills with the ability to interpret data and derive actionable insights
  • Experience working within the legal industry is desirable, but not essential


This role is based in Sydney and has a hybrid work model in place. 

 

If you'd like to hear more about this opportunity and see a JD, please reach out to Kim@thedrivegroup.com.au 
 
  
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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.
  
We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.
  
If you have the right skills and attitude we would love to hear from you!

Consultant

Kimberley Bell

Kimberley Bell

Senior Principal Consultant - Digital, Marketing & Communications

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